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pipe-intro

« Data is at last the new oil »

big-bang-data

big bang
in data

In order to express the growth in data volume, we are now using the measurement of ZETTABYTES, which represents 1021.

v-big-data

« V » for
big data

Big Data has been defined since 2001 by its Volume, its Velocity and its Variety. Recently, Veracity and Value have been added to this list.

new-oil

big data is the new oil

2005 saw the promise of a new wealth derived from processing these mass data.

big-data-small

big data
is small

Today, companies process only 10% of Big Data.





90% of data available today is unstructured

oil-mini

Big data
we can’t see the wood for the trees



big-data-structure

DATAREFINERY IS THE FIRST OFFER CAPABLE OF SCIENTIFIC AND INDUSTRIAL PROCESSING OF UNSTRUCTURED BIG DATA

Unstructured Big data, which today represents most « Data », has not been analysed by any companies. Companies prefer to carry out classic analyses of so-called structured data, in order to study their relationship with their ecosystems.
However there are a great many unanswered questions, opinions and viewpoints that constitute a vast « semantic field » which is not being exploited by brands. The analysis of these data is extremely valuable. These analyses will allow companies and brands to finally be able to exploit the wealth of unstructured Data.


data-non-structurees

data-non-structurees-acteurs

PRODUCED BY ALL TYPES OF STAKEHOLDERS

  • Companies/Brands
  • Consumers
  • Prospects
  • Web users
  • Employees

data-non-structurees-supports

EXISTS IN ALL TYPES OF FORMS

  • Long and complex sentences in a supported language
  • Short sentences with spelling and/or grammatical errors
  • Disorganised sequence of concepts listed one after the other
  • Multilingual

data-non-structurees-formes

CORRESPONDS TO ALL TYPES OF MEDIA

  • Website pages
  • Blog articles
  • Posts and answers on social media
  • Press releases
  • Quotes from surveys and studies/Open answers to questionnaires
  • Complaints collected by a brand


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THE SMARTEST
OF THE BIG DATA

UNSTRUCTURED DATA IS THE SMARTEST DATA FOR 5 REASONS

data---massive

 

 

chronometre

Each second

google

100 000
GOOGLE SEARCHES

twitter

5 900 TWEETS
OR 504M TWEETS PER DAY

data

343 Mb
29,000 GB OF DATA PER DAY

 

BETWEEN 2013 AND 2020, THE MASS OF DATA FROM THE DIGITAL UNIVERSE WILL DOUBLE EVERY 2 YEARS!

data---precieuse

IT LETS US GATHER IDEAS, REVIEWS, OPINIONS AND COMPLAINTS OF ALL THOSE WHO WISH TO COMMUNICATE AND DEBATE WITH COMPANIES AND INSTITUTIONS.



58%

OF FRENCH PEOPLE GIVE THEIR OPINIONS ON THE WEB (FORUMS, BLOGS, SOCIAL MEDIA)

Data---variee

 

Smart-data-variée

41,000,000

OF FRENCH PEOPLE ARE ONLINE

data-influente

UNSTRUCTURED DATA IS A NEW SOURCE OF INFORMATION FOR JOURNALISTS.



90%

OF JOURNALISTS IN EUROPE USE WEB CONTENT TO SUPPLEMENT THEIR SOURCES

data---open

UNSTRUCTURED DATA IS EXCLUSIVELY WHAT WE WANT TO DIFFUSE.



0%

NO CONFIDENTIAL INFORMATION IS PROCESSED BY DATAREFINERY

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STRUCTURING THE UNSTRUCTURED

AN UNEXPLORED TERRITORY OF OBSERVATION

DATAREFINERY USES A SEMANTIC TECHNOLOGY BASED ON A VANGUARD CNRS PATENT FOR PROCESSING AND FINDING MEANING IN THIS MASS OF INFORMATION.

arbre---cnrs

CNRS PATENT

A result of several years of research.

arbre---smart

INTELLIGENT

It is based neither on occurrences nor on a dictionary.

arbre---semantique

SEMANTIC

Able to give meaning to the longest and most complex content.

arbre---fr

MULTILINGUAL

Technology compatible with a range of foreign languages.

 

A TECHNOLOGICAL DISRUPTION

 

structure - schema

 

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YOU NO LONGER FIND
BY CHANCE

Analysis

Semantic analysis and processing of digital data

Monitoring

Digital competition monitoring

Prospective

Strategic prospective by weak signals

Insights

Market insights

Writing

Writing of intelligent content

Identification

Identification of opinion leaders and influencers

Mapping

Mapping







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top-wave

TEST DATA REFINERY

DATAREFINERY INVITES YOU TO SUBMIT YOUR COMMENTS VIA THE FORM FOR THIS PURPOSE

ONCE WE HAVE RECEIVED ENOUGH COMMENTS, WE WILL ANALYSE THIS CRITICAL MASS OF UNSTRUCTURED DATA TO GIVE IT MEANING

Your name (mandatory)

Your email (mandatory)

Your message

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datarefinery-logo

The exclusive partnership between TBWA/CORPORATE and Synomia is the result of a close collaboration between two agencies, marked by a shared desire to go above and beyond to offer their clients an innovative, refined and scientific analysis of their stakes.

This new offer has been made possible thanks to Synomia technology – co-patented by the CNRS – and to its experts, together with the French excellence in communication that is represented by TBWA/CORPORATE.

 

synomia-logo

tbwa_corporate-logo




 

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